Hi, I'm Theodora.

 

I help my clients use principles from cognitive and social psychology and behavioural science to get more Yeses, faster. I offer science-backed insights and strategic advice on how to trigger the desired action or behaviour in clients, patients and users. I design environments that remove barriers and make the desired behaviour happen, where it wasn’t happening before.

Sounds like magic? It's science.🙂

I have advised businesses and non-profit organisations, including EY, UNESCO and the European Commission and several private practices, on perception analysis, decision-making and behaviour change. I’ve had a hand in projects on client behaviour change, patient behaviour, online behaviour, perceptions and behaviour in risk situations, and leveraging biases in decision-making, to name a few.

I am a behavioural expert for the European Commission, lending my expertise to several projects and programmes on individual and group behaviour change, whose implementation affects hundreds of people across various countries.

I love languages, I speak five and am learning two more, I hold a PhD in Sociology and a BA in Education Sciences, and I’m trained in the latest behaviour-change techniques and in negotiation tactics based on behavioural psychology.

I run a successful behavioural consultancy in Paris and work globally. 

 

If you’d like more of your clients, users or patients to say YES or to take the desired action faster, send me a message and let’s discuss how we can work together.​​​ 

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Behavioural science tactics aren't a fit for every situation, and if it isn’t the right approach for you, I’ll tell you upfront.

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Speak soon! ☀️