


Theodora helps her clients leverage Psychology and Behavioural Science principles for better and quicker results. She offers science-backed advice on how to trigger desired actions and behaviour in customers, patients, employees, and users. Using concepts from Neuroscience and Cognitive and Social Psychology, she designs specific environments that remove barriers and enable desired behaviour to happen.
Isn't that magic? 🙂
Theodora has advised many businesses and non-profit organisations (Ernst&Young, UNESCO, the European Commission...) - on perception analysis, decision-making and behaviour change. She has been an invited speaker in various national and international conferences. She has had a hand on projects as different as changing citizen’s behaviour, driving behaviour, online behaviour, perceptions and behaviour in risk situations, and biases in decision making, to name a few.
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Theodora is a behaviour expert at the European Commission, lending her expertise to a number of projects and programs related to behaviour change, whose implementation impacts hundreds of people in various countries.
She speaks 5 languages, learning another 2, holds a Ph.D in Sociology, a BA in Education Sciences and she is trained in the latest behaviour-change techniques. She's also trained in negotiation tactics using Psychology.
Theodora runs a successful behavioural consultancy in Paris and works globally.